Unleash the Power of Storytelling: Think Like a Publisher
10 mars 2024 | 14:30 CDT - 15:30 CDTThe Thompson Hotel Austin / Red River Ballroom
10 mars 2024 | 14:30 CDT - 15:30 CDT
The Thompson Hotel Austin / Red River Ballroom
Description
https://schedule.sxsw.com/2024/events/PP146056
In an era where the media landscape is increasingly fragmented, the role of culture in defining the success of lifestyle brands has become paramount. According to the M Booth Brandemic study, 53% of Americans now view pharma brands as lifestyle brands, with 42% more likely to engage with them if the content resonates with their daily lives. This panel, featuring leaders from Condé Nast and Merz Aesthetics, will delve into the art of crafting compelling lifestyle narratives that harmonize context with creativity and storytelling.
